The Exclusions feature can be used for keywords or competitors.

Listing a domain name or brand name in Exclusions tells the AI to ignore those domain names and brand names in its research. But if, within the scope of the article, the brand is such a huge influence that it cannot be ignored, then AI will probably include it.

Note: If the subject absolutely cannot be ignored, the AI might include it anyway. For example, if you're writing about 'best Apple products' and you're asking BrandWell not to talk about iPhone, your article will probably mention iPhone anyway.

How to use the Exclusions feature to exclude keywords or competitors:
 
Overview:
 
 

Here's a step-by-step guide:

1. Go to Project Settings by Clicking the gear icon.

2. Select Automations from the list.

3. Scroll down to see the Exclusions feature.

4. Type in the word/keyword you want to exclude inside the box. Do the same for Link exclusions.

5. Click Save.

 

[object Object] Make sure to specify whether you're excluding a keyword or a competitor by using this format:

Ex: "Do not include the keyword [keyword]" OR "Do not include our competitors such as".