So you've found a keyword, and turned it into an article using BrandWell.

 

But now you're editing your content. You click Optimize > SEO Keywords and see this:

 

 

What does it all mean?

 

Here's a quick breakdown of all these elements and how to use them to improve the search-friendliness of your article.

 

What is the URL Slug and Meta Description?

 

The AI wrote these for you. You can edit them by clicking the pencil icon.

 

What is an Optimization Score?

BrandWell uses an internal scoring system to help you quickly improve your content. You do not have to score 100/100 before publishing your content. It's a guide. If you have an 84, and your content is relevant, helpful, and readable to your audience, make edits, then publish it.

 

What Goes into the Optimization Score?

Checklist items (which are mostly done for you by the AI), other SEO factors,

keyword usage, and more.

 

To quickly improve the score, tick off the checklist items, add images, and edit content to your liking. Then publish your content.

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Here's an Explanation of the SEO Optimization Score and how to increase it.

 

What does Keywords and Entities Mean?

 

There are four elements related to each keyword:

  • The keyword is the exact phrase our algorithm identified. The keywords are in order of importance. You do not have to include every single one. Remember, the goal is searchability. Readability is searchability; if your content helps your audience, publish your content.

  • The "H" at the beginning of certain keywords indicates that the keyword is typically found in a header (H2, H3, and so on) in currently ranking content about your topic.

  • The number on the left side of the forward slash "/" is the number of times that phrase appears in the article. The numbers on the right of the forward slash indicate a range; the number of times that phrase is in similar content that is currently ranking for your keyword.

  • The color is correlated with the number. If the keyword appears in your content less times than it appears in other content, the keyword bubble will turn yellow. If the keyword appears zero times; red. In the range; green. Above the range; white.

Can I Highlight Certain Keywords within my Content?

 

Yes.

 

Click any of the Keywords and Entities to quickly see their location within your content.